Design that holds up once it's built.

I'm Halie Koehler, a UI/UX designer and front-end developer. Most of my work sits where those two things meet: designing a flow or a page, then either building it myself or handing it over in a state a development team can trust.

That has meant onboarding flows for insurance products, campaign pages that have to convert on a phone screen in a parking lot, and sales collateral that needs to make a technical argument legible to an executive. Different surfaces, same habit: work out what the reader is trying to do, then remove everything that isn't that.

Every case study on this site states my role explicitly. Where a project was design only, it says so — I don't claim engineering work I didn't do, and I don't claim design work that arrived finished.