Insane Forensics
Forensics Platform Sales Collateral
A web-friendly one-page sales piece created for a startup fundraising push, designed to read clearly as a PDF on screen and print cleanly as a hard-copy handout.
What I contributed
- Designed a web-friendly one-page collateral piece that works equally well as an on-screen PDF and as a printed handout for fundraising conversations.
- Built the information hierarchy — problem, market statistics, solution, platform diagram, key benefits — into a single scannable page.
- Transformed core brand colors into a cohesive set of stylized gradients used as a scalable design system.
- Created the custom back-page graphic in Adobe Illustrator from the client's logo and brand colors.
Context
Insane Forensics was a startup in 2021 that needed a web-friendly one pager to support fundraising. The piece had to read clearly on screen as a PDF and hold up when printed as hard copies handed out in meetings.
Approach
The page runs problem → cost → solution, with three oversized figures carrying the financial argument. The back side splits value explicitly between executives and analysts so each reader finds their own line quickly, then closes on four benefits and a single contact route.
Process
I was given the copy, a rough idea of the layout, the Insane Forensics logo, and the brand colors. I translated those ingredients into a polished one-page design, then created the custom back-page graphic in Adobe Illustrator to extend the visual system across the full piece.
Note on contribution
Freelance engagement, 2021. Copy, logo, and brand colors were supplied by the client; layout, hierarchy, diagram, visual system, and the custom back-page illustration were mine. This project did not include any front-end implementation.
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